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What can you do to optimise your website?

Start by using the analysis tool here on this page. Then you'll know how much space the page takes up in relation to our recommendations. You will also know how much waste your site has, i.e. the potential to optimise it to make it less resource-intensive and use less power.

Tips for minimising overhead data

There are several things you can optimise to make your existing website less resource-intensive.

  • Optimise your images
    Your CMS could benefit from generating different size images so that, for example, your visitors get a smaller image when they view your website on a phone rather than a compressed large image. This is because it takes a lot more power if images and graphics are not optimised for viewing.

  • Stream video from YouTube or Vimeo
    The streaming service automatically adapts the video quality. This means less data and therefore less power. Also, make sure that the video does not play automatically, but only when the visitor activates the playback directly.

  • Load on request
    Your CMS can be set so that it only sends data for what is to be displayed, and thus not all data initially. This means that a visitor only retrieves the data needed to see the section of the page visible on the screen. If you have sliding images, you can also code your website so that the visitor only retrieves data from the images that appear.

  • Adjust the cache
    The website can be configured so that images and graphics are cached. This means the
    browser saves the files for the next viewing, so they do not need to be retrieved again.

Think in terms of optimisation from the outset

It makes sense to think in terms of optimisation from the outset when developing your website. This ensures that everything supports minimal power consumption.

If the page is resource-intensive, there is great potential to optimise it, but perhaps it would be easiest to start from scratch. What makes the most sense depends on a number of factors, including how old your current website is and how many visitors it has.

You can talk to your website provider to find out what is possible. You can also order a health report from us. We’ll help you assess what makes the most sense for you and your website.

Order a health report

A health report provides:

  • An in-depth analysis of your landing page and five of your sub-pages
  • Specification of which elements take up too much space and cause waste
  • Suggestions for where you can benefit from optimising things
  • A benchmark analysis against five websites of your choice. We analyse the landing page of the selected websites

“Although your digital presence is not what matters most in your company’s climate accounts, an awareness of your digital climate footprint can help make a difference as part of your overall efforts to become more sustainable.” - Kristian Storm-Jørgensen, Director/CEO, TypoConsult A/S.

How much space should a website take up?Energyfriendlyweb

There is no single answer for how much space a website should take up. However, the smaller it is, the less power it will consume. The numbers below can be used indicatively.

Over 1 MB
Too heavy
Below 1 MB
Below 500 kB
Below 250 kB
Very good

Source: TypoConsult